Dynamic Pricing
Set the limits Map D may raise prices within, approve them once, and turn Dynamic Pricing on or off.
Dynamic Pricing lets prices rise as your show sells, inside limits you approve once. You never approve individual price changes. It only ever raises a price. It never takes an item below its minimum, and the minimum starts as the price the item has today.
Open it from Dynamic Pricing in the sidebar, then Settings. Dynamic Pricing appears only when Booth Sales and Dynamic Pricing are both included with your show and you can manage sales. Dynamic Pricing is a module that Map D switches on for each show, so contact Map D to add it. Without it, the menu, the pages and the price changes do not exist for the show.
Set the limits
The Pricing limits section holds the rules Dynamic Pricing works inside:
| Setting | What it does |
|---|---|
| Maximum price increase (%) | A hard ceiling above each item's minimum. At 75%, a $500 booth can rise to as much as $875, however many changes happen. The suggested value is 75. |
| Applies to | Choose Booths, Sponsorships with limited inventory, or both. At least one must be selected. |
| Also adjust booths with a Manual Booth Price | Off by default, so a booth where you typed a Manual Booth Price keeps it. Turn it on to include those booths. The manual price then becomes that booth's minimum. |
| Price booths by their location | Off by default. When on, corner booths, end caps and island booths, booths near an entrance, registration, a stage or food and drinks, and booths beside high-value exhibitors step up a little faster. The maximum price increase still applies. |
An exhibitor counts as high value when at least two of these are true: they hold a large booth, they have spent a lot at this show compared with other exhibitors, they sponsor the show, they exhibited at another of your shows, or they hold several booths. The price log names the ones that applied, for example "beside 2 high-value exhibitors (a sponsor and a big spender)". Buyers never see this.
Dynamic Pricing leaves alone booths that are sold, assigned or held in a buyer's cart. Buyers, in the booth registration pages and the exhibitor portal, only ever see the current price. They never see the minimum, the increase or a previous price.
Pricing rules
Pricing rules say when Dynamic Pricing looks at prices again and how much it may raise them. The first time you turn Dynamic Pricing on, a starting rule named Raise prices as booths sell is added. It raises prices 10% each time the show reaches 50%, 70%, 85% and 95% sold. Prices only move on completed sales, never on views, carts or holds. The maximum price increase always applies on top of any rule.
Sponsorships are priced by remaining supply, and only a sponsorship with Limited inventory switched on. A sponsorship with unlimited inventory always keeps its configured price. If you apply Dynamic Pricing to sponsorships, a second starting rule named Raise sponsorship prices as they sell is added. It judges each limited sponsorship on its own quantity, so at 50% sold it raises that sponsorship's price 10%. Sponsorships that had already sold before you turned Dynamic Pricing on never trigger a rule for those earlier sales.
When you ask the assistant for a pricing rule, it can save one as a suggestion. Suggestions appear under Suggested rules with the assistant's reasons. A suggestion changes no price until you select Accept. You can also select Edit to change it first (saving it accepts it) or Ignore to dismiss it. Up to 10 suggestions can wait at a time.
Each rule has a switch to turn it on or off, Edit and Delete. Select Add rule to make your own. In the dialog:
| Field | What it does |
|---|---|
| Rule name | A name for the list. |
| Applies to | Booths or Sponsorships with limited inventory. A sponsorship rule always covers the whole show, so the choice of what to watch is hidden. |
| When | A percent of booths are sold, A percent of the booths near a booth are sold, A booth sells, A number of booths are sold or A date is reached. |
| Percent sold | For the two percent triggers. Separate the percentages with commas, such as 50, 70, 85, 95. Only numbers, commas and spaces are accepted. Each must be more than 0 and at most 100, with up to 12 in a rule. |
| Nearby means within (feet) | For the nearby trigger. How far around a booth counts as nearby, measured from centre to centre. It starts at 40 feet. |
| Booths sold | For the number trigger. How many booths must be sold. |
| Date | For the date trigger. The day it fires. |
| Watch and adjust | The whole show, A booth type, A floor plan or A premium zone. The rule watches sales there and raises prices there. Choose which booth type or floor plan below it. |
| Raise prices by (%) | How much to raise prices each time the rule fires, as a percent of the previous price. |
| Most a price can move in one change (%) | Optional. A second limit on one change. It never replaces the maximum price increase. |
With A percent of the booths near a booth are sold, each booth is judged on its own neighbours. When enough of the booths around it have sold, that booth's price goes up, so two booths in the same show can be raised at different times. It reads the booth positions from your published floor plan. Watch and adjust limits which booths it may raise.
Select Save rule. Deleting a rule leaves prices already raised where they are. It just stops raising them further.
Orders you create yourself
When you create an order for an exhibitor, or add a booth to an existing order, the booth starts at the current price, the same one buyers see, so your order never undercuts the public price. You can still type a different price on a line. Each booth on the order records what Dynamic Pricing earned on it.
Premium zones
A premium zone is an area you drew in the Map Editor. In Premium zones, select Add premium zone, choose the area from the list of areas on your floor plans, and save. Booths whose centre is inside the area belong to the zone. A zone on an area you have not published yet is marked as waiting. It starts to count its booths and move prices when you publish the map, because publishing is what makes map changes live. An area you have since deleted from the map stops doing anything.
| Field | What it does |
|---|---|
| Area | The area on a floor plan. Areas that are not published yet say so. |
| Zone name | A name for the list and the price log. It starts as the name you gave the area. |
| Maximum price increase (%) | Optional. A lower limit just for this zone. Blank uses the show's maximum. A zone can never go above the show's limit. |
| Faster steps (%) | How much faster rules raise prices here. At 25%, a rule that raises prices 10% raises them 12.5% in the zone. |
You can also make a zone from the Map Editor. Draw the area around the booths, select it, and in the Premium pricing zone section choose Make this a premium pricing zone. Use the switch to turn it on or off and Faster steps (%) to change how much faster it steps. It is the same zone as in Dynamic Pricing, and Open Dynamic Pricing (new tab) opens its limits and rules in a new tab, so your map stays as it is. The section appears only if you can manage the show's sales, Booth Sales is included and Dynamic Pricing is turned on for the show. While Dynamic Pricing is off, the Map Editor does not show it, and the zones you already saved stay as they are in Premium zones under Dynamic Pricing Settings, ready for when you turn it on. If the Dynamic Pricing settings are open in another tab, Premium zones there updates by itself when you publish the map, with no page refresh. You can do this as soon as the area is drawn. Until you publish the map, the zone waits and does not move any price, and the booth count appears after you publish.
Each zone has a switch to turn it on or off, Edit and Remove. Removing a zone leaves the area on your floor plan and prices already raised where they are. A rule can also watch and adjust just one zone, by choosing A premium zone under Watch and adjust.
Revenue share
Map D can take a set percentage of the extra revenue Dynamic Pricing earns. The extra revenue on a sale is the sold price above the minimum. For example, a booth set at $2,000 that sells at $3,000 earns $1,000 of extra revenue, and at 30% Map D's share is $300. Map D staff set the percentage for your show when they switch the Dynamic Pricing tier on, in the show's Tiers, and when there is one you see it in a short note at the top of the Dynamic Pricing settings, next to where you approve the limits, in the show details, and as amounts on the dashboard.
The share is worked out on each sale when it is made and does not change afterwards, even if Map D later changes the percentage. It applies only to the extra revenue, never to the rest of the price, and a sale made at the configured price has no share. Map D invoices the total separately.
Raise a minimum
Each item's minimum is its configured price, so turning Dynamic Pricing on changes nothing until prices start to move. In Minimum prices, each booth type shows its configured price. To start Dynamic Pricing higher for a type, enter a higher Minimum price and select Save minimum. You cannot set it below the configured price. Clear the field to go back to the configured price.
To set a minimum for one booth, use Booth minimum prices. Search for the booth by number, type or floor plan, enter a higher Minimum price for booth, and select Save booth minimum. A booth's own minimum replaces its booth type's minimum, and it cannot be lower than that minimum or than the booth's configured price. A booth with a Manual Booth Price starts from that price. Sold booths are not listed. The sale's extra revenue is measured from the minimum the booth had when it sold.
Approve and turn on
The on and off switch is at the top of the page, in the card that says whether Dynamic Pricing is on or off.
- Review the limits below the card.
- In the card, tick the approval box. It confirms that Map D may raise prices on its own, up to the limit, without asking you about each change.
- Turn on Enable Dynamic Pricing in the same card. It stays switched off until the approval box is ticked.
The page then says Dynamic Pricing is on and shows the date you approved it. While it is off, prices stay exactly as you set them.
Change the limits later
Change a value and select Save limits in the bar at the bottom of the page. While Dynamic Pricing is on, a change needs your approval again, so tick the approval box before you save.
If you lower Maximum price increase (%), a Lower the maximum increase confirmation tells you how many booths and sponsorships come down and the total price drop before anything changes. They come down to the new limit and never below their minimum. Each drop is logged.
Turn it off
Turn off Enable Dynamic Pricing. The Turn off Dynamic Pricing? confirmation shows how many items change and the total price drop. Each of them goes back to the price it had before Dynamic Pricing, and each change is logged.
Next steps
Still need help?
Contact your Map D account team. Include your show name and, if something looks wrong, a screenshot of the page.
Last updated October 26, 2026